A Situation Analysis Is Highly Beneficial to Marketers for All

question 67

Multiple Choice

A situation analysis is highly beneficial to marketers for all the following reasons except:

• A) it is very informative.
• B) it requires little time.
• C) it is inexpensive compared to formal research efforts.
• D) it requires only a phone or Internet access.
• E) it yields relevant primary data.

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Definitions:

Rightness

The quality of being morally correct, justifiable, or acceptable according to ethical principles.

Principle of Effort

The notion that the outcome of one's endeavors is directly related to the amount of effort put in.

Social "Goods"

Benefits or positive outcomes that contribute to the well-being of a society or community, including both tangible resources and intangible elements like justice and safety.