For Marketers, the Purpose of Gathering Primary Data Is Usually

question 38

Multiple Choice

For marketers, the purpose of gathering primary data is usually:

• A) to learn what customers think or how they behave in certain situations.
• B) to specify what information needs to be obtained and how.
• C) to monitor what others are saying online about the company or its products.
• D) to define the problem that needs to be solved.
• E) to help develop a hypothesis.

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Definitions:

Small Businesses

Entrepreneurial ventures or companies with a small number of employees and relatively low revenue, typically characterized by close customer relationships and local operations.

Avert Failure

Strategies or actions taken to prevent or minimize the likelihood of errors, problems, or unsuccessful outcomes.

Fail

The lack of success in achieving a desired outcome or reaching a set standard, often leading to a learning opportunity or reassessment.

Incubators

Organizations designed to support the growth and development of startup companies through services like mentoring, office space, and financing.