The Marketing Manager at Massimino and McCarthy, a Chain of Retail

question 136

Multiple Choice

The marketing manager at Massimino and McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?

• A) Looking through the company's marketing information system to see past sales trends.
• B) Reviewing videotapes of a recent focus group.
• C) Making phone calls to some of the best customers to learn their interest in a new line of clothing.
• D) Spending time in stores observing customers' behavior.
• E) Looking through the results of an online customer satisfaction survey.

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Definitions:

Total Fat Intake

The total amount of fat consumed in one's diet over a specified period.

Physical Activity

Any bodily movement produced by skeletal muscles that require energy expenditure, beneficial for health.

High-Protein Foods

Foods that are rich in protein, essential for building and repairing body tissues, and include items such as meat, fish, eggs, and beans.

Gastric Residual

The amount of fluid remaining in the stomach after a period of digestion, often checked to monitor intake and digestion in patients unable to eat by mouth.