After Identifying Its Key Customers in Terms of Profitability, a Firm

question 257

Multiple Choice

After identifying its key customers in terms of profitability, a firm can look to see what similar characteristics those current customers have. Then, it can try to find prospective new customers who characteristics similar to its current customers. What type of research analysis is most likely to prove fruitful in identifying these new prospects?

• A) ISO 9000
• B) Resident buyer codes
• C) NAICS codes
• D) Intermediary codes
• E) JIT codes

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Definitions:

Psychic

A person who claims to use extrasensory perception (ESP) to identify information hidden from the normal senses, or someone deeply sensitive to spiritual forces.

Establish Separate

To create or set up something (such as a unit, institution, or residence) to function independently or in a newly segregated manner.

Living Together

A situation where two or more people, often in a romantic relationship, share a common residence without being legally married.

Chance of Divorce

A statistical measure that estimates the probability of a marriage ending in divorce based on various demographic, socio-economic, and personal factors.