Consumers Go Through Six Steps When Deciding to Accept or Reject

question 29

Multiple Choice

Consumers go through six steps when deciding to accept or reject a new idea.In this adoption process the ______.

• A) confirmation step follows the decision step
• B) evaluation step follows the trial step
• C) awareness step follows the interest step
• D) trial step follows the awareness step
• E) None of these is correct for the steps in the adoption process.

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Definitions:

Alternative Arguments

Differing or opposing viewpoints presented in a discussion or debate to consider various perspectives.

Multiple Intelligences

A theory proposing that individuals possess a variety of distinct types of intelligence, each relating to a specific domain of human capability.

Mental Effort

The amount of cognitive resources required to accomplish a task, ranging from low to high depending on the complexity and demands of the task.

Spatial Intelligence

The ability to visualize with the mind’s eye, relating to the capacity to think about objects in three dimensions.