When Studying Consumer Needs, a Marketer Should

question 91

Multiple Choice

When studying consumer needs, a marketer should:

• A) know that a product may be a want or a need depending on what the consumer has learned during his/her life.
• B) try to understand how the marketing mix can satisfy a set of needs, rather than only one.
• C) realize that he or she cannot create needs, merely identify them.
• D) All of these alternatives are correct.

Identify the functions of different types of neurotransmitters.

Describe the mechanisms underlying synaptic inhibition and excitation.

Analyze the effects of drugs and toxins on synaptic function.

Distinguish between different synaptic arrangements and their functional outcomes.

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Definitions:

Industrial Revolution

A period of major industrialization that took place during the late 1700s and early 1800s, transforming agricultural societies into more industrialized ones.

Mass Consumption

A phenomenon wherein a large number of people purchase significant quantities of goods and services, often associated with a high standard of living.

Western Europe

A region comprising the westerly countries of Europe, often including countries such as France, Germany, and the United Kingdom, among others.

Industrial Country

A nation with a relatively high level of industrialization, economic development, and standard of living.