When Dealing with Consumer Attitudes, Marketers Should Know That

question 210

Multiple Choice

When dealing with consumer attitudes, marketers should know that:

• A) it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
• B) consumer attitudes tend to be enduring.
• C) attitudes are very good predictors of how people will behave.
• D) consumer attitudes are less action-oriented than consumer beliefs.
• E) None of these alternatives is correct.

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Definitions:

Adolescents

Individuals in the developmental stage between childhood and adulthood, typically between the ages of 13 and 19, characterized by significant physical, psychological, and social changes.

Physical Appearance

The outward look or traits of an individual, including features, body shape, clothing, and other aspects visible to others.

Social Status

The position or rank of a person or group within the society, often determined by wealth, occupation, education, or family lineage.

Erik Erikson

A developmental psychologist and psychoanalyst known for his theory on the psychological development of human beings, particularly his eight stages of psychosocial development.