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The Consumer Decision Process Begins with

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The consumer decision process begins with


Definitions:

IUPAC Name

A structured technique for the naming of chemical compounds suggested by the International Union of Pure and Applied Chemistry.

IUPAC Name

A name given to a chemical entity following the guidelines set by the International Union of Pure and Applied Chemistry.

Diol

An organic compound containing two hydroxyl groups (-OH) attached to different carbon atoms.

Antifreeze

A substance added to liquids, such as the water in a vehicle's radiator, to lower the freezing point and prevent it from freezing.

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