Marketers Increasingly Hire Celebrities and Even Full-Time Bloggers to Engage

question 145

Multiple Choice

Marketers increasingly hire celebrities and even full-time bloggers to engage consumers in social media discussions about new products.A person who is able to influence followers to try products is a(n)

• A)channel captain.
• B)consumer advocate.
• C)marketer.
• D)figurehead.
• E)opinion leader.

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Definitions:

Tangible Personal Property

Personal property that can be physically touched and moved, such as furniture, vehicles, and electronic devices.

Prevent Trespass

Actions or measures taken to stop unauthorized entry or infringement on one's property.

Property Law

The area of law that governs the various forms of ownership and tenancy in real property (land as distinct from personal or movable possessions) and in personal property, within the common law legal system.

Dispose

To get rid of something, typically by throwing away or giving it away.