Marketing-Oriented Managers See Segmenting as a Process of Aggregating People

question 236

True/False

Marketing-oriented managers see segmenting as a process of aggregating people with similar needs into a group.

---

Definitions:

Insecticides

Chemical substances used to kill or control insect pests, playing critical roles in agriculture, disease vector control, and household pest management.

Water Table

The upper level of an underground surface in which the soil or rocks are permanently saturated with water.

Elevations

The height of a geographical location above a reference point, typically sea level, affecting climate, vegetation, and human activities.

Contour Map

A map that uses contour lines to represent elevations and the slope of the ground surface.