Which of the Following Is True of the Impact That

question 238

Multiple Choice

Which of the following is true of the impact that social media has on the consumer decision process?

• A)Marketing managers have direct control over social media influences.
• B)Social media limits consumers' exposure to a wide range of reference groups.
• C)Social media amplifies the voices of opinion leaders.
• D)Consumer adoption of the web and social media has had no significant effect on the consumer decision process.
• E)Marketing managers do not need to monitor the use of social media by opinion leaders.

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Definitions:

Decisional Roles

Refers to the specific responsibilities and duties of managers in making choices and decisions that affect the organization and its stakeholders.

Management Function

Activities involved in the planning, organizing, leading, and controlling of an organization's resources to achieve its objectives.

Fruit Spreads

A food product made by cooking fruit with sugar until it becomes thick, used as a topping or filling.

Organic

can refer to substances derived from living organisms, practices in farming without synthetic chemicals, or structures that develop naturally without strict planning.