Customer Relationship Management (CRM)data Is Generally Used by Firms to

question 75

Multiple Choice

Customer relationship management (CRM) data is generally used by firms to

• A)reduce their focus on local customers.
• B)treat all submarkets as a single huge market.
• C)develop a prediction score for each customer.
• D)limit the need for customization.
• E)deliver the same marketing mix to all customer segments.

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Definitions:

Bimodal

Having or characterized by two distinct peaks or modes in a distribution of values.

Asymmetrical

Lacking symmetry; having parts that fail to correspond to one another in shape, size, or arrangement.

Mode

The most repeatedly occurring number in a set of data.

Unranked Categories

Categorizations without an inherent order or hierarchy among them, where elements are grouped based on qualitative differences rather than quantitative measures.