A Group of New-Generation Mothers Blogging About Products They Like

question 115

Multiple Choice

A group of new-generation mothers blogging about products they like and dislike attracts a lot of readers,mainly those who are expecting a baby.These new-generation mothers are examples of

• A)message mediators.
• B)gatekeepers.
• C)liaisons.
• D)opinion leaders.
• E)category captains.

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Definitions:

Disposable Income

Income available to a household or individual after taxes have been paid, available for spending or saving.

Autonomous Consumption

The level of spending on goods and services that occurs even when income is zero, representing non-discretionary, baseline consumption.

Disposable Income

The financial stipend available to households for spending and saving endeavors after income taxes are considered.

Autonomous Consumption

The level of consumption expenditure that occurs when income levels are zero, reflecting the basic level of consumption that does not depend on current income.