A Generic Market

question 224

Multiple Choice

A generic market

• A) related to a consumer's functional need is smaller than a related product-market.
• B) might involve competition among skis, roller blades, bicycles, and ice skates.
• C) might logically include rubber, cement, a lamp, and a CD player.
• D) is usually narrower than the firm's target market.
• E) All of these choices are correct.

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