People from Different Ethnic Groups

question 141

Multiple Choice

People from different ethnic groups

• A) create challenges and not opportunities for marketers.
• B) do not play an important role in the American marketplace.
• C) may be influenced by very different cultural variables.
• D) have common needs.
• E) have similar ways of thinking.

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Definitions:

Personality Type

A classification of individuals based on their characteristic patterns of thought, emotion, and behavior.

Inherited Traits

Characteristics or qualities passed down genetically from parents to offspring.

Nurture

The care and attention given to something or someone to support their growth, development, or well-being.

MBTI

Myers-Briggs Type Indicator, a psychometric tool designed to measure psychological preferences in how people perceive the world and make decisions, based on Carl Jung's theory of personality types.