Which of the Following Is the Most Accurate Definition of the Term

question 113

Multiple Choice

Which of the following is the most accurate definition of the term segmenting?

• A)It is a disaggregating or "breaking down" process.
• B)It assumes that each person should be treated as a separate target market.
• C)It assumes that all customers can be clustered into profitable market segments.
• D)It is an aggregating process.
• E)It uses scientific rules to decide how many submarkets exist.

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Definitions:

Birth Control

Various methods and devices employed to prevent pregnancy as part of family planning.

Homosexual Orientation

An attraction pattern where one experiences romantic or sexual feelings towards people of the same gender.

Sexual Attraction

A form of desire or interest toward others, often based on their sexual characteristics.

Sexual Preference

An individual's pattern of sexual attraction to males, females, both, or neither, based on various factors.