More Than 600,000 Loyal Customers Signed Up in Advance to Purchase

question 55

Multiple Choice

More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating?

• A) Low-involvement buying
• B) Limited problem solving
• C) Extensive problem solving
• D) Routinized response
• E) Dissonance response

---

Definitions:

Cloud Storage

Online data storage services that allow users to save, access, and manage data over the internet.

SSD Technology

Solid State Drive (SSD) technology uses flash memory to provide faster and more reliable storage compared to traditional hard disk drives (HDDs).

Optical Storage

A method of storing data on discs, such as CDs and DVDs, that is read with a laser.

Bluetooth Technology

A type of wireless technology that uses radio waves to transmit data over short distances often used to connect peripherals such as printers and keyboards to computers or headsets to cell phones.