Which of the Following Criteria Should a Marketing Manager Use

question 118

Multiple Choice

Which of the following criteria should a marketing manager use when segmenting a broad product-market?

• A) The segments should be substantial-big enough to be profitable-and operational-useful for identifying customers and deciding on marketing mix variables.
• B) The people within a market segment should be as homogeneous as possible with respect to the segmenting dimensions and their likely response to marketing mix variables.
• C) The people in different market segments should be as heterogeneous as possible with respect to the segmenting dimensions and their likely response to marketing mix variables.
• D) All of these criteria would be useful.

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Definitions:

Course of Performance

Course of Performance refers to the conduct between parties in the execution of a contract that helps to interpret and define the contract's terms.

UCC

Uniform Commercial Code; a comprehensive set of laws governing all commercial transactions in the United States.

Telephone Order

A purchasing or order method whereby buyers place orders for products or services via telephone.

Printed Form

Predefined, often standardized documents with spaces to fill in information, used in various administrative and business processes.