Saying That a Good Market Segment Should Be "Heterogeneous Between

question 178

Multiple Choice

Saying that a good market segment should be "heterogeneous between" means that the consumers in ______.

• A) a market segment should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions
• B) a market segment should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions
• C) different segments should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions
• D) different segments should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions
• E) the segmenting dimensions should be useful for identifying different customers and deciding on marketing mix variables

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Definitions:

Nigeria (Hausa)

Relates to the Hausa people, one of the largest ethnic groups in Nigeria, known for their rich culture, language, and Islamic beliefs.

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The process of bringing up a child, encompassing all aspects of nurturing, educating, and supporting their development.

Emotion-Coaching

A parenting technique where parents guide their children through understanding and managing their emotions effectively.

Emotion-Dismissing

A parenting style where parents consistently disregard, ignore, or invalidate their children's emotional experiences.