A Detailed Customer Database, Containing Past Purchases and Other Segmenting

question 231

Multiple Choice

A detailed customer database, containing past purchases and other segmenting information, is used to focus marketing efforts on individual customers in a:

• A) Clustering management system.
• B) Product positioning matrix.
• C) Product differentiation matrix.
• D) Diversification management system.
• E) Customer relationship management system.

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Definitions:

Fraudulent Activity

Deliberate deception to secure unfair or unlawful gain, or to deprive a victim of a legal right.

Income Tax Liability

The amount of money an individual or corporation owes to the government based on the taxable earnings for a fiscal period.

Income Tax Expense

Income tax expense is the amount of money a company is required to pay in taxes based on its taxable income for a given period.

Deferred Tax Expense

A financial reporting concept referring to the difference in taxes payable in the future due to temporary differences between the tax and book accounting.