A Detailed Customer Database, Containing Past Purchases and Other Segmenting

question 231

Multiple Choice

A detailed customer database, containing past purchases and other segmenting information, is used to focus marketing efforts on individual customers in a:

• A) Clustering management system.
• B) Product positioning matrix.
• C) Product differentiation matrix.
• D) Diversification management system.
• E) Customer relationship management system.

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Definitions:

Displacement

A psychological defense mechanism where emotional responses are transferred from their original source to a safer or more acceptable object or person.

Secondary Gain

The advantage or benefit a person unconsciously gains from maintaining their illness or ailment.

Repressed Emotions

Emotions that are unconsciously avoided or suppressed due to various psychological reasons.

Symptom Complaints

Expressions of discomfort, distress, or dysfunction experienced by an individual, often prompting seeking medical or psychological treatment.