Segmenting,in Contrast to Combining

question 146

Multiple Choice

Segmenting,in contrast to combining:

• A) tends to focus more on customer similarities than on differences.
• B) tries to identify homogeneous submarkets and develop different marketing mixes for each submarket.
• C) usually means settling for a smaller sales potential.
• D) relies more on promotion appeals and minor product differences to create general customer appeal among several submarkets.
• E) All of these are true statements except usually means settling for a smaller sales potential.

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Definitions:

Aggregate Demand

The aggregate need for goods and services in an economy at a specific price level and during a certain time frame.

Constitutional Amendment

A formal change or addition proposed to a constitution, which then requires ratification to become part of the document.

Balanced Budget

A financial statement or situation where total expected revenues are equal to total planned expenditures, without any deficit or surplus.

Automatic Stabilizers

Economic policies and programs that automatically adjust to counteract economic fluctuations without the need for explicit government intervention.