When Deciding How Far to Carry the Segmenting Process,______

question 113

Multiple Choice

When deciding how far to carry the segmenting process,______.

• A) profit should be the balancing point-determining how unique a marketing mix the firm can offer to some target market
• B) it is easier to develop effective marketing mixes for larger, more heterogeneous segments
• C) cost considerations encourage less aggregating
• D) the threat of potential competitors suggests more aggregating
• E) segmenters should consider the demographic attributes of the target customers

---

Definitions:

Myosin

A type of motor protein found in muscle tissue that is involved in muscle contraction and movement by interacting with actin.

Synapses

The junctions between neurons through which electrical or chemical signals are transmitted.

Basement Membrane

A thin, dense layer of extracellular matrix that separates epithelial and endothelial cells from the underlying connective tissue.

Tendons

Strong connective tissue that connects muscles to bones, transferring the force of muscle contractions to facilitate movement.