The MOST USEFUL Dimensions for Segmenting Markets Are

question 220

Multiple Choice

The MOST USEFUL dimensions for segmenting markets are:

• A) geographic and demographic dimensions.
• B) brand familiarity and consumption patterns.
• C) social class.
• D) benefits sought.
• E) it depends on what product-market one is segmenting.

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Definitions:

DRA

Differential Reinforcement of Alternative behavior, a strategy focusing on reinforcing a desirable behavior to replace an undesirable one.

Locational Determinant

Factors that influence the decision-making process regarding the placement of operations, facilities, or resources in specific geographic areas.

Supplier Networks

The interconnected group of suppliers from which a company acquires goods or services, crucial for the efficiency and quality of the end product.

Inventory Levels

The quantity of goods or materials on hand at any given time within a business, critical for meeting customer demand and operational efficiency.