Examlex
Behavioral (as opposed to demographic) segmenting dimensions include:
Racist Beliefs
Ideologies or attitudes that differentiate or judge individuals based solely on their race or ethnicity, often implying superiority of one group over others.
Mental Capacity
The ability of an individual to make informed decisions for themselves, including the ability to understand and weigh information, form judgments, and communicate decisions.
Ethnicities
Refers to categories of identity that are based on shared cultural practices, languages, histories, and ancestral origins.
Prejudice
Preconceived opinion that is not based on reason or actual experience, often leading to discriminatory behaviors.
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