Behavioral (As Opposed to Demographic) Segmenting Dimensions Include

question 117

Multiple Choice

Behavioral (as opposed to demographic) segmenting dimensions include:

• A) family life cycle.
• B) geographic location.
• C) education.
• D) social class.
• E) purchase relationship.

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Definitions:

Idiographic Approach

A research methodology that focuses on the individual, emphasizing unique personal experiences and subjective perceptions.

Common Traits

Characteristics that are shared by most members of a particular culture or society.

Trait Examination

The analysis or assessment of enduring characteristics that define an individual's personality.

Central Traits

Key personality characteristics that determine how individuals behave in most situations and how they are perceived by others.