"Positioning" Is a Marketing Management Aid That Refers To

question 159

Multiple Choice

"Positioning" is a marketing management aid that refers to:

• A) a product's ability to provide both immediate satisfaction and social responsibility.
• B) how customers think about proposed and/or present brands in a market.
• C) a firm's ability to distribute products through intermediaries who are in the right position to reach target customers.
• D) how a firm approaches customer relationship management.
• E) all of these alternatives are true.

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Definitions:

Expenses

Outflows or other using-up of assets or incurrences of liabilities during a period from delivering or producing goods, rendering services, or carrying out other activities.

Assets

Resources owned by a business or individual, which have economic value and can be used to meet debts or commitments.

Interest Revenue

Income earned from lending money or through investing in interest-bearing assets.

Operating Income

Income generated from a company's regular business activities, excluding deductions of interest and taxes.