"Positioning" Is a Marketing Management Aid That Refers To

question 234

Multiple Choice

"Positioning" is a marketing management aid that refers to:

• A) how closely existing products match customers' ideal preferences.
• B) how customers think about proposed and/or present brands in a market.
• C) whether some products are viewed as very similar.
• D) All of these are true.

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Definitions:

Environmentalism

A broad philosophy and social movement that seeks to protect and improve the natural environment through changes to environmentally harmful human activities.

Consciousness

The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, and emotions.

Behavior

Refers to the actions or reactions of an object or organism, usually in relation to the environment.

Experience

The knowledge or skill acquired by a person through direct participation in events or activities.