When Is Repositioning Needed

question 196

Multiple Choice

When is repositioning needed?

• A) Direction of the marketing strategy is not clear or focused.
• B) Customers are not viewing the brand the desired way.
• C) Each market segment has its own preferences.
• D) Ethical issues arise in selecting segmenting dimensions.
• E) Markets become homogenous in between.

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Definitions:

Human Reason

The capacity of the human mind to analyze, create, deduce, and understand logical connections and facts.

Mobile App

A software application designed to run on mobile devices, created for a variety of purposes from entertainment to business.

Social Media

Digital platforms that facilitate the creation and sharing of information, ideas, and other forms of expression via networks and communities.

Real Time

Information or processes that are delivered or executed instantly, without noticeable delay.