The Basic Reason to Focus on Some Specific Target Customers

question 82

True/False

The basic reason to focus on some specific target customers instead of all possible customers is so that managers can develop a marketing mix that satisfies those customers' specific needs better than they are satisfied by some other firm.

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Definitions:

Felony Convictions

Legal judgments where an individual is found guilty of a felony, a serious crime traditionally punishable by death or incarceration for more than one year.

Civil Rights Movement

A historical socio-political movement in the United States, primarily during the 1950s and 1960s, aimed at ending racial discrimination and securing legal rights for African Americans.

Voter Discrimination

Practices or policies that prevent or discourage certain groups of people from voting.

Tyranny of the Majority

A situation in which the majority's interest prevails to the detriment of minority groups, potentially leading to the oppression of minority rights and interests.