A Marketing Manager Has Just Learned About Generic Markets

question 124

Multiple Choice

A marketing manager has just learned about generic markets. This may lead the manager

• A) to see a larger set of potential competitors.
• B) to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.
• C) to think about new ways of satisfying the needs of her current customers.
• D) All of these alternatives are correct.

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Definitions:

Clear

To complete a transaction successfully, particularly in financial contexts where payments or securities are settled.

Average Amount

A measure obtained by dividing the sum of a set of values by the number of values in the set, often used in financial analysis.

Average Daily Receipts

Represents the average amount of gross income or revenue that a business receives on a daily basis, typically calculated over a set period.

Collection Delay

The time period between when a check is deposited and when the funds become available in the account, affecting cash flow management.