The Process of Market Segmentation Involves

question 122

Multiple Choice

The process of market segmentation involves:

• A) identifying small target markets and expanding them into broad product markets.
• B) identifying broad product markets and segmenting then into narrower target markets.
• C) identifying target groups with the fewest potential customers.
• D) selecting a marketing mix to reach everyone.
• E) identifying target markets based on consumers' gender alone.

---

Definitions:

Same Patient

Refers to medical or healthcare interventions directed at or concerning the individual currently under care or treatment.

Consultation

A professional advice session, typically in a medical, legal, or business context, where expert opinions or recommendations are sought.

3Rs

A sustainability phrase that stands for "Reduce, Reuse, Recycle," promoting the responsible management of resources to minimize environmental impact.

Fraudulent Practice

The act of deception for personal or financial gain, especially in a professional or public capacity.