A Target Marketer Who Uses Two Different Marketing Mix Strategies

question 37

Multiple Choice

A target marketer who uses two different marketing mix strategies to make two separate appeals to office tablet computer users and home tablet computer users is applying the

• A)broad market approach.
• B)single target market approach.
• C)multiple target market approach.
• D)combined target market approach.
• E)generic market approach.

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Definitions:

Decision Making

The process of establishing criteria by which alternative courses of action are developed and selected

Community Participation

The involvement of community members in decision-making processes and activities that affect their lives.

Health Care Team

A group of diverse healthcare professionals who collaborate to provide comprehensive care to patients.

Empowerment

The process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights.