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Having Segmented Its Broad Product-Market, Blue Chip, Inc

question 49

Multiple Choice

Having segmented its broad product-market, Blue Chip, Inc. feels that three segments are similar enough that-together-they can be treated as one large target market and offered the same marketing mix. Blue Chip, Inc. is following the ______________ approach.


Definitions:

EPA Fine

A penalty imposed by the Environmental Protection Agency for violations of environmental laws or regulations.

Litigation

The process of taking legal action or resolving disputes in court.

Fixed Asset

Long-term tangible assets held for business use and not expected to be converted to cash in the upcoming business cycle.

Damage Repair

The process of fixing or restoring property or items that have been harmed or degraded.

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