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______________ Segmenting Dimensions Help Decide Whether a Person Might Be

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______________ segmenting dimensions help decide whether a person might be a potential customer-but not which specific products or brands that person might buy.


Definitions:

Anorexia

An eating disorder characterized by an abnormally low body weight, an intense fear of gaining weight, and a distorted perception of body weight.

Thinness

A physical condition characterized by a low body weight relative to height, often valued or criticized in various societal contexts.

Anorexia Nervosa

An eating disorder characterized by an obsessive fear of gaining weight, leading to severe restriction of food intake and often a distorted body image.

Becoming Fat

The process of gaining body weight or body fat, often discussed in the context of health, social perception, and body image.

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