Regarding Segmenting, as Opposed to Combining

question 243

Multiple Choice

Regarding segmenting, as opposed to combining:

• A) Segmenting is usually a riskier approach than combining.
• B) Segmenters try to satisfy consumers "very well" instead of "pretty well."
• C) Segmenting limits a firm to smaller sales potential and lower profits.
• D) A segmenter with limited resources may have to use the multiple target market approach instead of the single target market approach.
• E) All of these alternatives are true.

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Definitions:

Labor Unions

Organizations that represent the collective interests of workers in negotiations with employers over wages, working conditions, and other employment matters.

NLRA

The National Labor Relations Act, which is legislation enacted to protect the rights of employees and employers, to encourage collective bargaining, and to curtail certain private sector labor and management practices.

Bargain

An agreement between two or more parties on the terms of a deal, typically involving the exchange of goods, services, or financial assets.

Economic Pressure

The coercive use of financial resources to influence or compel behavior, often in the context of negotiation or conflict.