Clustering Techniques

question 253

Multiple Choice

Clustering techniques

• A) help sellers fine-tune the marketing effort with information from a detailed customer database.
• B) establish how customers think about proposed or present brands in a market.
• C) try to find similar patterns within sets of data.
• D) group customers into heterogeneous segments.
• E) use intuition and judgment to do what previously was done by computers.

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Definitions:

Cronbach's Coefficient Alpha

Cronbach's Coefficient Alpha is a statistic used to assess the internal consistency or reliability of a set of scale or test items.

Kuder-Richardson

A method of calculating internal consistency by using all the possible split-half combinations. This is done by correlating the scores for each item on the test with the total score on the test and finding the average correlation for all of the items.

Americans with Disabilities Act

A civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life.

Accommodations

Adjustments made in educational or workplace settings to support the needs of individuals with disabilities or specific challenges.