Which of the Following Statements Iterates That Combiners Make Compromises

question 35

Multiple Choice

Which of the following statements iterates that combiners make compromises in developing the marketing mix?

• A) Combiners identify two or more segments and treat each as a separate market with differences.
• B) Combiners pick one of the many homogenous market segments as the firm's target market.
• C) Combiners look for similarities in the submarkets and try to extend or modify the basic offering.
• D) Combiners include demographic dimensions such as age, sex, income, location, and family size.
• E) Combiners look for operational markets that are homogenous within and heterogeneous in between.

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Definitions:

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