The MOST USEFUL Dimensions for Segmenting Markets Are

question 220

Multiple Choice

The MOST USEFUL dimensions for segmenting markets are:

• A) geographic and demographic dimensions.
• B) brand familiarity and consumption patterns.
• C) social class.
• D) benefits sought.
• E) it depends on what product-market one is segmenting.

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Definitions:

Best Possible Fit

The optimal alignment between an individual's skills and interests and the demands or requirements of a particular role or organization.

Assessment Centre Testing

A rigorous method used by employers to evaluate candidates using a variety of tests and exercises designed to simulate the conditions of a particular job.

Personality Tests

Assessments designed to measure and evaluate individuals' characteristic patterns of behavior, thought, and emotion.

Legitimate Reason

A valid or lawful basis for a decision or action.