Segmenting in International Markets Can Be More Challenging Than Segmenting

question 10

Multiple Choice

Segmenting in international markets can be more challenging than segmenting in domestic markets because ______.

• A) there is less diversity in the key segmenting dimensions
• B) there is often more data available about key segmenting dimensions
• C) critical data is often less available and less dependable
• D) profit is the balancing point that determines the marketing mix. the markets are homogenous in between and heterogeneous within

---

Definitions:

Monetary Unit Assumption

An accounting assumption that requires that financial reports be expressed in a single monetary unit, or currency.

Economic Data

Statistical information reflecting the condition of an economy, such as GDP, employment rates, and inflation, used for analysis and policy-making.

Total Assets

The sum of everything of value owned by a business, including cash, securities, equipment, and real estate.

Liabilities

Liabilities are financial obligations or debts owed by a business or an individual to others, which must be settled over time through the transfer of economic benefits including money, goods, or services.