A Detailed Customer Database, Containing Past Purchases and Other Segmenting

question 231

Multiple Choice

A detailed customer database, containing past purchases and other segmenting information, is used to focus marketing efforts on individual customers in a:

• A) Clustering management system.
• B) Product positioning matrix.
• C) Product differentiation matrix.
• D) Diversification management system.
• E) Customer relationship management system.

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Definitions:

More Consulting

Increasing the involvement of advisors or experts to offer guidance, recommendations, or solutions in decision-making processes.

More Empowerment

Enhancing the degree of autonomy and self-determination in individuals or teams to enable them to represent their interests in a responsible and self-determined way.

Person's Values

The beliefs and principles that guide an individual's behavior and decision-making, reflecting what is important to them.

Delegation

The process of assigning responsibility or authority from one individual to another.