Positioning Maps Are Based On

question 119

Multiple Choice

Positioning maps are based on:

• A) the actual objective characteristics of products.
• B) the opinions of the marketing managers.
• C) the potential places where a product may be sold and purchased.
• D) the prices of competing products.
• E) customers' perceptions of products.

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Definitions:

Group Talk

A form of communication where multiple individuals engage in discussion or converse collectively.

Orientation

The process of introducing new members to an organization's values, expected behaviors, and procedures.

Social Roles

Behaviors that manage relationships and affect group climate; these roles help resolve conflict and enhance the flow of communication.

Interpersonal Relationships

The connections and associations formed between people through social or professional interactions.