Segmenting International Markets Can Be More Difficult Because

question 16

Multiple Choice

Segmenting international markets can be more difficult because:

• A) the concepts and approaches for segmenting domestic markets simply do not apply.
• B) there are more dimensions and many unfamiliar variables.
• C) there are fewer useful dimensions.
• D) a manager must rely entirely on his or her own judgments about people in other countries.
• E) the quantity and quality of available market data are usually greater.

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Definitions:

Rival Consumption

A situation where the consumption of a good by one individual prevents simultaneous consumption by other individuals.

Excludable

A characteristic of a good or service where it's possible to prevent individuals who have not paid for it from having access.

Television Signal

The electronic waves transmitted from a broadcast station that carry audio and visual information to televisions.

Nonrival Consumption

A characteristic of goods where one person's consumption does not reduce availability or enjoyment of the good for others.