A Marketer Will Likely Need to Reposition a Product If

question 84

Multiple Choice

A marketer will likely need to reposition a product if:

• A) very few competitors offer similar products.
• B) customers see the product as distinct from other products in the market.
• C) marketers see the product as distinct from other products in the market.
• D) customers see the product as very similar to other products in the market.
• E) marketers see the product as very similar to other products in the market.

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Definitions:

Second-rate Power

A term used to describe a country or entity that lacks the dominant influence, military strength, or economic capacity of leading world powers.

James G. Blaine

A prominent American politician and statesman in the late 19th century, serving as a U.S. Senator, Speaker of the House, and Secretary of State.

William Randolph Hearst

An influential American newspaper publisher of the late 19th and early 20th centuries, known for developing the nation's largest newspaper chain and the sensationalist style of journalism known as yellow journalism.

Joseph Pulitzer

An influential newspaper publisher and journalist, best known for establishing the Pulitzer Prizes and his role in the development of yellow journalism.