When Doing "Positioning," a Marketing Manager Should

question 131

Multiple Choice

When doing "positioning," a marketing manager should:

• A) avoid targeting strategies.
• B) focus on specific product features of all generic competitors.
• C) rely on how customers think about proposed and/or existing brands in a market.
• D) plan physical product changes rather than image changes.
• E) None of these is a good choice.

---

Definitions:

Lease Payments

Lease payments are the regular payments made by a lessee to a lessor for the use of an asset, such as property or equipment, under a lease agreement.

Fair Value

A measurement of the price at which an asset could be bought or sold, or a liability settled, in a current transaction between willing participants in the market.

Economic Life

The estimated period over which an asset is expected to be economically usable by one or more users, with profitability considered.

Residual Value

The estimated value that an asset will realize upon the end of its useful life, often used in calculating depreciation.