When Doing "Positioning," a Marketing Manager Should

question 131

Multiple Choice

When doing "positioning," a marketing manager should:

• A) avoid targeting strategies.
• B) focus on specific product features of all generic competitors.
• C) rely on how customers think about proposed and/or existing brands in a market.
• D) plan physical product changes rather than image changes.
• E) None of these is a good choice.

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Definitions:

RADAR Model

A framework for recognizing, avoiding, detecting, and responding to ethical dilemmas and business risks.

Ethical Dilemma

A situation where an individual faces a choice between two or more morally correct but mutually exclusive actions, challenging their ethical principles.

RADAR Model

A framework for recognizing, avoiding, and defending against reputational damage and ethical failures in organizations.

Groupthink

A mental effect observed in a collective where the pursuit of consensus or uniformity leads to illogical or ineffective choices.