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The External Marketing Environment Is Shaped by These Four Areas

question 117

True/False

The external marketing environment is shaped by these four areas: economics,technology,politics/law,and culture/society.


Definitions:

Secured Bond

Specific assets are pledged as a guarantee of repayment at maturity.

Guarantee Repayment

The obligation of the guarantor to pay back the debt in case the debtor fails to make payments.

Specific Assets

Assets that are designated for a specific use or held to meet particular obligations, not readily used for other purposes.

Coupon Rate

The yearly interest rate that is paid on a bond, shown as a percentage of its nominal value.

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