When Setting Objectives for the Whole Firm,TOP MANAGEMENT Should

question 225

Multiple Choice

When setting objectives for the whole firm,TOP MANAGEMENT should:

• A) involve the marketing manager in the objective setting process.
• B) set objectives that focus on the highest possible immediate profit potential.
• C) stick to general objectives-in order to maintain flexibility.
• D) set objectives beyond what can actually be achieved-so everyone will work harder.
• E) all of these are useful when setting objectives.

---

Definitions:

Legislative Variations

Differences in laws and regulations across different jurisdictions or over time within the same jurisdiction.

Tax Policies

The set of laws and regulations that determine how taxes are collected, managed, and utilized by the government.

Multiplier

In economics, a factor that quantifies how an initial change in one economic variable (such as investment) will affect changes in other variables, like total output.

MPC

Marginal Propensity to Consume, a measure that describes the proportion of an increase in income that gets spent on consumption rather than being saved.