What Does the Term Economic Environment Refer To

question 59

Multiple Choice

What does the term economic environment refer to?

• A) It refers to the unique micro-economic factors of local markets.
• B) It refers to the application of science to convert resources to output.
• C) It refers to the evaluation of the strengths and weaknesses of current competitors' marketing strategies.
• D) It refers to a marketing mix that customers see as better than a competitor's mix.
• E) It refers to the macro-economic factors that affect patterns of consumer and business spending.