One Way Marketers Can Screen for Opportunities That Are Good

question 22

Multiple Choice

One way marketers can screen for opportunities that are good for society is to screen based on the criteria of:

• A) growth.
• B) profitability.
• C) sustainability.
• D) return on investment.
• E) business strengths.

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Definitions:

Merchandise

Goods that are purchased for resale at a profit; the main product that a retailer sells.

Sales on Account

Transactions where goods are sold and payment is deferred to a future date; this is typically tracked through accounts receivable.

Beginning Inventory

The value of a company's inventory at the start of an accounting period, before any purchases or sales have occurred.

Projected Sales

An estimate of the amount of revenue that a company expects to earn in a future period from the sale of goods or services.