Examlex
________ means that the marketing mix is distinct from what is available from a competitor.
Promotion
A marketing strategy that involves the use of various tactics to increase consumer awareness, generate sales, and foster brand loyalty.
Website Stickiness
A measure of a website's ability to keep visitors engaged and encourage them to visit multiple pages or return to the site frequently.
Online Consumers
The subsegment of all Internet users who employ this technology to research products and services and make purchases.
General Population
The total group of individuals in a specific area or country, often referred to in the context of market research or demographic studies.
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