When Developing a Marketing Mix,a Marketing Manager Should Remember That

question 19

Multiple Choice

When developing a marketing mix,a marketing manager should remember that ________.

• A) "Promotion" includes only personal selling and publicity.
• B) A channel of distribution includes at least one intermediary.
• C) "Price" includes markups, discounts, allowances, and geographic terms.
• D) "Product" includes physical goods but not services.
• E) Customers' needs are all the same.

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Definitions:

Retained Earnings

Retained earnings represent the cumulative amount of net income that a company has reinvested in its business rather than distributed to shareholders as dividends.

Common Equity

The amount of capital that belongs to the common shareholders of a company, represented by common stock and retained earnings.

Stock Price

The cost of purchasing a single share of a particular company, which fluctuates based on demand and supply dynamics in the market.

WACC

Weighted Average Cost of Capital; a calculation of a firm's cost of capital in which each category of capital (debt, equity) is proportionately weighted.