E-Z-Go, a Producer of Golf Carts, Promotes Its Carts to Other

question 122

Multiple Choice

E-Z-Go, a producer of golf carts, promotes its carts to other users by advertising them as an easy and quiet way for workers to get around malls, airports, and big factories. E-Z-Go is trying to increase its sales through

• A) market penetration.
• B) differentiation.
• C) product development.
• D) market development.
• E) diversification.

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Definitions:

Account Balances

The amounts remaining in financial accounts at a specific point in time, reflecting the difference between debits and credits.

Maximum Amount

The highest possible value or quantity that can be achieved or allowed in a particular context.

Journal Entry

A record in the books of accounts that captures the financial transactions of a business in chronological order.

Liquidation

The process of selling off assets to pay creditors and close a business.